Owning a vacation home is such a rewarding experience. Beyond being a place to share with family and friends throughout the year, it also presents opportunities to generate additional income when not in use. Whether you’re a seasoned vacation rental owner or just getting started, one thing’s for sure—effective marketing is essential to attract guests and maximize earning potential.

At Scenic Stays, we understand the importance of your investment and are committed to helping you achieve your goals. While we’re dedicated to ensuring that your properties are well maintained and your guests have an exceptional experience once they arrive, we also know that getting them there is half the battle. 

How We Market for Vacation Rentals

Over the years, we’ve learned that marketing vacation rentals require a multifaceted approach. We employ a comprehensive marketing strategy to drive traffic to your property listing, convert leads into bookings, and build long-term guest relationships. We also prioritize exceptional guest experiences and personalized communication—an approach that continuously results in more direct bookings, higher occupancy rates, and increased net income for our clients. While we do utilize third-party platforms as part of our strategy, unlike many other companies, the majority of our bookings come directly through our own marketing efforts. 

Our dedicated marketing team leverages various communication methods, including email, paid ads, SMS, and social media, to ensure you have the broadest possible reach. Here’s a breakdown of the marketing channels we employ to help our owners achieve exceptional results and maximize their rental income.

Email

Email marketing is a digital strategy that yields significant results when executed correctly. Regularly scheduled targeted emails and automated campaigns offer opportunities for personalization and segmentation, creating avenues to build relationships with prospects, nurture leads, and drive conversions.

Paid Ads

Displaying ads on specific platforms or networks can increase recognition and exposure for your vacation rental property. Paid ads reach guests on the platforms they use most, including Google, Facebook, and Instagram, and offer detailed analytics to track performance, measure ROI, and optimize campaigns for better results.

SMS

SMS (short message service) is the most common form of text messaging and is accessible to everyone with a mobile phone, regardless of location or internet connection. With significantly higher open rates than emails, SMS is highly effective for pushing promotional offers and driving potential guests to the vacation rental website.

Social Media

As social media platforms rise in popularity, they become an even more effective channel for generating leads. While social networking sites offer direct interaction with potential guests and provide a place for gathering feedback, they’re also an excellent space to showcase properties and drive traffic to the website for more helpful information.

Co-Ops and Partnerships

Collaborating with local professionals, organizations, and other industry leaders expands reach and offers several benefits for promoting your vacation rental. Beyond creating valuable cross-promotional opportunities and leveraging collective expertise, these partnerships can also showcase exclusive guest incentives and tap into different networks of potential customers.

Experience the Scenic Stays Difference

Combining these essential elements, Scenic Stays offers a comprehensive marketing approach designed to drive traffic, generate leads, and convert prospects to happy guests who share their experiences with others and return repeatedly. Our dedication to effective communication, personalized service, Scenic Stays hospitality, and strategic marketing ensures your property remains competitive and you achieve your loftiest vacation rental goals.

Rest assured that we’re here to help you achieve maximum occupancy and the highest possible rental income on your vacation rental property!